My guess is that algorithm, rather than viewer preference, drives views on the site. As the algorithm changes, various YouTube users experience burnout (as what used to work no longer works) and clickthrough rate is the key metric right now. So clickable titles and thumbnails are the only way to get a lot of impressions and thus views – they’re the only way to go viral. This leads me to wonder which audience will prevail the most on the site and if there will also be a place for educational content. In the long run, it is hoped that YouTube will be able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site. Flipchart artwork by Maria Raykova Filmed by Raquel Nuno Miniature by Ignat Berbeci.